If a caveman landed on your website, would he know what you do (and if he's in the right place) within 5 seconds? Business owners tend to...

Building your brand is a long-term marketing objective and should be approached as such. Prospective customers can't purchase from you...

There are some successful marketing tactics that can actually be done at very little or no cost.

Ultimately your brand is how you make people feel when they think of you and this single thought encapsulates the value of your brand more t

A Benefits Ladder helps you rethink your product or service from a boring, functional approach to an emotionally engaging proposition.

When you think about relationships, it’s a gradual development, there’s an order to it - a pretty standard set of steps and stages...

Marketing and Branding are two different concepts; they’re intrinsically and unequivocally linked and each can, and does, impact the other.

What will capture their attention, make them curious and want to read more? Well, there’s a simple message that will work every time!