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Harnessing the power of AI, to help with sales and marketing in 2024.

Updated: Feb 2

AI in marketing
AI in marketing

Artificial intelligence (AI) is the biggest thing in marketing since the internet and it has the potential to revolutionise the way we interact with customers. AI can be used to streamline, create personalised experiences, automate tasks, and utilise time more effectively.

We're all busy, so having some help to create marketing assets, faster, benefits everyone.

Let's start with content creation. Coming up with blog posts, emails, ads - it takes forever! But AI tools like ChatGPT can seriously cut down on the work. You give it a few prompts about what you need, and hey presto - fresh new content. Now you just read over it and make sure it fits your brand, and you're good to go. Saves a lot of time and money!

AI can also help with customer service aspects. Bots have been around for a while answering basic questions. But now AI is getting even better at providing personalised, helpful experiences. It can direct people to the right agent if needed, or even anticipate what customers want. Clever!

Understanding your audience. AI uses algorithms to divide your audience into different segments based on behaviours and interests. Then you can send each group customised messages that actually matter to them. Much better than blasting the same thing out to everybody!

Personalised experiences: AI can be used to collect and analyse data about customers, such as their demographics, interests, and purchase history. This data can then be used to create personalized marketing campaigns that are more likely to resonate with individual customers. For example, a company could use AI to recommend products to customers based on their past purchases.

Automated tasks: AI can be used to automate many of the tasks that are involved in marketing, such as creating email campaigns, managing social media accounts, and responding to customer inquiries. This can free up marketers to focus on more creative and strategic work.

Better decision-making: AI can be used to analyze data and make predictions about customer behavior. This information can then be used to make better decisions about marketing campaigns, product development, and pricing. For example, a company could use AI to predict which customers are most likely to churn and then target them with special offers.

AI is still in its early stages of development, but its potential to transform the marketing industry is immense. As the technology continues to improve, we can expect to see even more innovative and effective marketing applications emerge in the years to come.

AI can also optimise SEO, PPC ads, email campaigns...etc etc... The tech keeps advancing, so we've got to keep up! 63% of people use AI for emails but it's worth still double checking everything.

Some additional benefits of using AI in marketing include:

  • Increased ROI: AI can help to improve the ROI of marketing campaigns by identifying the most effective channels and targeting the right audience.

  • Improved customer satisfaction: AI can help to create more personalised and engaging customer experiences, which can lead to increased customer satisfaction and loyalty.

  • Reduced costs: AI can help to automate tasks and processes, which can save time and money.

So in short - AI can make marketing tasks and deliverables a breeze, by taking over leg-work, providing insights, and allowing more personalisation.

And that means more time for strategy and creativity. And who wouldn't want that?

how AI is transforming marketing
how AI is transforming marketing

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